BidTheatre | European Independent DSP

One platform to deliver messages across the marketing funnel

Programmatic advertising is a revolution for marketers. The fragmented landscape of digital media is aggregated and made available for precise impression-level targeting, in one system. Marketer and third party data assets are leveraged to make marketing a dialogue, not a one-way communication.

Branding & Awareness

Create awareness of your brand with millions of users in the right digital contexts

Engagement & Conversion

Retarget your site visitors to drive conversion

Interest & Desire

Build interest through optimised creatives and tailored messages to your target audience

Why BidTheatre?

We make sure that your digital media investments are effective. We are approachable, innovative and solution-oriented.

One Platform

One system to manage all your online banner and video campaigns.

Unbiased

No black boxes. Fully transparent. Fully independent.

Local Presence

We're on site in the Nordics, and know the players. Drop by our office in Stockholm.

↓

Easy to use. Powerful under the hood.

Reach

Mass marketing needs reach. Access the adspaces of millions of digital websites across Europe in open and private marketplaces.

Multi Channel & Device

Engage your customers with display, video and mobile, across desktop, mobile and tablet devices.

Data Driven

Your data is your most valueable asset. Put it in our silo and leverage it to fuel your customer dialogue.

Privacy & Anti-Fraud

We take ad fraud, user privacy and brand safety seriously, and work with the best partners to detect malicious tags, block non-human traffic, and filter low quality users.

All You Need

Creative hosting
Adserving
Automatic screenshots

Optimization

We use past impressions to fuel machine learning models that score and predict the value of future bid opportunities. This helps optimize both your media spend and your campaign KPI's.

Targeting

Choose between several ways to target your buying to the impressions best suited to your campaign objectives. Targeting options include:

Geography
Device Type
Domain / Page / Ad placement
Ad Environment
Viewability
Frequency
Site Category
Weather
IP

Insights

Our in-depth reporting gives you instant insight into your campaign metrics and audiences. Discover campaign response across your audiences, demographics, geography, device types and much more.

Clients

Our technology and services are used by marketers across the media industry.

Case: TBS Mediabyrå

(Self Service DSP)

About

TBS Mediabyrå is a Swedish independent media agency offering strategic media consultation, analysis, planning and media purchasing in all digital and analogue channels. The agency handles brands of several industries, from real estate to FMCG.

Challenges

Being an independent agency, TBS does not have access to the trading desk services of competing global agency networks. TBS needed to find a partner with strong local presence and support, that could help evolve and package programmatic solutions tailored to the needs of the agency.

Approach

With BidTheatre DSP, TBS accesses a complete media buying and data management platform for all things programmatic. Our staff works daily with TBS media planners to provide technical support and campaign management.

Result

Programmatic via BidTheatre is playing an increasingly important part in TBS digital toolbox.

Audience targeted campaigns are launched across a wide range of media, a previously unfeasible task
Historical figures, trends and learnings are all collected for reference in future campaigns
Performance and viewability are tracked closely
Banner and web-tv campaigns are executed across desktop and mobile

Case: Mittmedia Reacher

(Enterprise API)

About

Mittmedia is one of Sweden's biggest publishing houses, owning several daily newspapers, printing and commercial radio stations in mid-Sweden.

Challenges

Mittmedia's challenge was to support both traditionally sold IO's and programmatic sales, the latter being increasingly preferred by digital advertising buyers. Facilitating this through traditional ad servers can be both complex, and non optimal in terms of yield. Another challenge was to leverage its local data assets and facilitating audience targeting.

Approach

Mittmedia decided to fully replace it's traditional adserver setup with a fully programmatic setup, using an SSP to enable all demand (including internal), and BidTheatre's DSP to traffic campaigns from in-house sales. With the media buying engine made available through BidTheatre API's, Mittmedia choose to build its own user interface, tailored to the needs of its sales force.

Result

In June 2016, Mittmedia unveiled "Reacher", it's new progressive and holistic platform for digital media sales. The follow objectives were achieved:

One system to traffic all campaigns, straightforward sales and traffic flow
Internal and external demand competing side by side, optimizing yield
Both banner- and video campaigns enabled
Possibility to extend campaigns with external non-Mittmedia inventory

"BidTheatre is a reliable and innovative partner in the creation and delivery of our data driven advertising campaigns"
-- Magnus In de Betou,
Head of Digital, TBS Mediabyrå

eCPM raised from 110 to 220 SEK
"BidTheatre is a great partner that has really made an extra effort to meet our demands. Having a Swedish partner has been a great advantage to us, enabling customised solutions that wouldn’t be possible with one of the international giants."

-- Håkan Hamrin
Business Development, Mittmedia