Media Buying Power

Case: TBS Mediabyrå

(Self Service DSP)

About

TBS Mediabyrå is a Swedish independent media agency offering strategic media consultation, analysis, planning and media purchasing in all digital and analogue channels. The agency handles brands of several industries, from real estate to FMCG.

Challenges

Being an independent agency, TBS does not have access to the trading desk services of competing global agency networks. TBS needed to find a partner with strong local presence and support, that could help evolve and package programmatic solutions tailored to the needs of the agency.

Approach

With BidTheatre DSP, TBS accesses a complete media buying and data management platform for all things programmatic. Our staff works daily with TBS media planners to provide technical support and campaign management.

Result

Programmatic via BidTheatre is playing an increasingly important part in TBS digital toolbox. 

• Audience targeted campaigns are launched across a wide range of media, a previously unfeasible task
• Historical figures, trends and learnings are all collected for reference in future campaigns
• Performance and viewability are tracked closely
• Banner and web-tv campaigns are executed across desktop and mobile

Case: Mittmedia Reacher

(Enterprise API)

About

Mittmedia is one of Sweden's biggest publishing houses, owning several daily newspapers, printing and commercial radio stations in mid-Sweden.

Challenges

Mittmedia's challenge was to support both traditionally sold IO's and programmatic sales, the latter being increasingly preferred by digital advertising buyers. Facilitating this through traditional ad servers can be both complex, and non optimal in terms of yield. Another challenge was to leverage its local data assets and facilitating audience targeting.

Approach

Mittmedia decided to fully replace it's traditional adserver setup with a fully programmatic setup, using an SSP to enable all demand (including internal), and BidTheatre's DSP to traffic campaigns from in-house sales. With the media buying engine made available through BidTheatre API's, Mittmedia choose to build its own user interface, tailored to the needs of its sales force.

Result

In June 2016, Mittmedia unveiled "Reacher", it's new progressive and holistic platform for digital media sales. The follow objectives were achieved:

• One system to traffic all campaigns, straightforward sales and traffic flow
• Internal and external demand competing side by side, optimizing yield
• Both banner- and video campaigns enabled
• Possibility to extend campaigns with external non-Mittmedia inventory

Frantz

About

Frantz A/S is a leading Norwegian media agency specialised in job advertisements. By data analysis and precision targeting, Frantz minimizes the cost per qualifed applicant. Its digital tool "Frantz Express" is used to efficiently produce quality job ads for both traditional and digital media. Clients are primarily from Norwegian state and regional sectors, but also from the other Scandinavian countries.

Challenges

Frantz identified the need to own, control and refine its digital audience expertise, while integrating ad distribution into Frantz express.  

Results

• After an initial day of training at Frantz headquarters, 40+ campaigns were successfully migrated into BidTheatre's DSP in less than two weeks. API integration with Frantz Express is currently ongoing.
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