One platform to deliver messages across the marketing funnel
Branding & AwarenessCreate awareness of your brand with millions of users in the right digital contexts
Engagement & Conversion
Retarget your site visitors to drive conversion
Interest & Desire
Build interest through optimised creatives and tailored messages to your target audience
One system to manage all your online banner and video campaigns.
UnbiasedNo black boxes. Fully transparent. Fully independent.
Local PresenceWe're on site in the Nordics, and know the players. Drop by our office in Stockholm.
Easy to use. Powerful under the hood.
Multi Channel & Device
Privacy & Anti-Fraud
All You Need
- Creative hosting
- Automatic screenshots
We use past impressions to fuel machine learning models that score and predict the value of future bid opportunities. This helps optimize both your media spend and your campaign KPI's.
Choose between several ways to target your buying to the impressions best suited to your campaign objectives. Targeting options include:
- Device Type
- Domain / Page / Ad placement
- Ad Environment
- Site Category
Our in-depth reporting gives you instant insight into your campaign metrics and audiences. Discover campaign response across your audiences, demographics, geography, device types and much more.
Case: TBS Mediabyrå
(Self Service DSP)
TBS Mediabyrå is a Swedish independent media agency offering strategic media consultation, analysis, planning and media purchasing in all digital and analogue channels. The agency handles brands of several industries, from real estate to FMCG.
Being an independent agency, TBS does not have access to the trading desk services of competing global agency networks. TBS needed to find a partner with strong local presence and support, that could help evolve and package programmatic solutions tailored to the needs of the agency.
With BidTheatre DSP, TBS accesses a complete media buying and data management platform for all things programmatic. Our staff works daily with TBS media planners to provide technical support and campaign management.
Programmatic via BidTheatre is playing an increasingly important part in TBS digital toolbox.
- Audience targeted campaigns are launched across a wide range of media, a previously unfeasible task
- Historical figures, trends and learnings are all collected for reference in future campaigns
- Performance and viewability are tracked closely
- Banner and web-tv campaigns are executed across desktop and mobile
Case: Mittmedia Reacher
Mittmedia is one of Sweden's biggest publishing houses, owning several daily newspapers, printing and commercial radio stations in mid-Sweden.
Mittmedia's challenge was to support both traditionally sold IO's and programmatic sales, the latter being increasingly preferred by digital advertising buyers. Facilitating this through traditional ad servers can be both complex, and non optimal in terms of yield. Another challenge was to leverage its local data assets and facilitating audience targeting.
Mittmedia decided to fully replace it's traditional adserver setup with a fully programmatic setup, using an SSP to enable all demand (including internal), and BidTheatre's DSP to traffic campaigns from in-house sales. With the media buying engine made available through BidTheatre API's, Mittmedia choose to build its own user interface, tailored to the needs of its sales force.
In June 2016, Mittmedia unveiled "Reacher", it's new progressive and holistic platform for digital media sales. The follow objectives were achieved:
- One system to traffic all campaigns, straightforward sales and traffic flow
- Internal and external demand competing side by side, optimizing yield
- Both banner- and video campaigns enabled
- Possibility to extend campaigns with external non-Mittmedia inventory
Frantz A/S is a leading Norwegian media agency specialised in job advertisements. By data analysis and precision targeting, Frantz minimizes the cost per qualifed applicant. Its digital tool "Frantz Express" is used to efficiently produce quality job ads for both traditional and digital media. Clients are primarily from Norwegian state and regional sectors, but also from the other Scandinavian countries.
Frantz identified the need to own, control and refine its digital audience expertise, while integrating ad distribution into Frantz express.
- After an initial day of training at Frantz headquarters, 40+ campaigns were successfully migrated into BidTheatre's DSP in less than two weeks. API integration with Frantz Express is currently ongoing.
"BidTheatre is a reliable and innovative partner in the creation and delivery of our data driven advertising campaigns"
-- Magnus In de Betou,
Head of Digital, TBS Mediabyrå
eCPM raised from 110 to 220 SEK
"BidTheatre is a great partner that has really made an extra effort to meet our demands. Having a Swedish partner has been a great advantage to us, enabling customised solutions that wouldn’t be possible with one of the international giants."
-- Håkan Hamrin
Business Development, Mittmedia
"BidTheatre has the technology and the knowledge perfectly suited our demands. Our partnership with Bid Theatre gives both us and our clients added value through use of first class technology which easily integrates with our technology. BidTheatre has a high level of service and always meets our demands."
-- Tore V. Hjerde
Senior Media Advisor
System and Data
Support & Pricing
Let our dedicated talent and expertise help you unlock the full potential of data driven marketing with our campaign management support
Planning & Strategy
Together we define the objectives of your marketing efforts, and plan how to achieve them
Optimization & Ad Operations
We manage the continuous work of attending to your campaigns and making sure they deliver on target
Many find the technical aspects of digital marketing daunting. We can make sure that your setup is optimal
Reporting & Analysis
We've got the experience from running thousands of campaigns. Let our team analyze the key findings from your marketing effort
With a self service account, you receive a dedicated seat on the DSP. Self Service is suited for those that want full control over media buying, and isn't afraid to invest the time. Still, there are plenty of support options available:
Our wiki that contains guides, how-to's and troubleshooting tips
Drop us an email question and we'll assist you as soon as possible
With a minimum spend commitment, you have access to a dedicated account manager and phone support
- Dedicated Account Manager
- Branded UI and Insights
- Data Management Platform
- Advertiser Logins
- Invoice or Credit Card
- Media Spend-based Fee
- All-In-One digital marketing platform
- Banner & Video campaigns
- Templates for common campaign types
- Product Feed ads
- B2B features
- Invoice or Credit Card
- Media Spend-based Fee
- Dedicated Integration Manager
- Full platform API
- Service Level Agreement
- Media Spend-based Fee
- Oliver Andersson
- Ad Operations
Customer Success Manager
As Customer Success Manager, you are working to ensure long-term customer relationships and that the customer maximizes recovered value in relation to BidTheatre. Read more
Front End Developer
In the role you will be BidTheatre’s main specialist in the development of our web administration application ”BidTheatre Studio” and related user interfaces. The application is used both internally and by clients to aid the setup and delivery of digital advertising campaigns on BidTheatre’s infrastructure. Read more
Client interest form
Please enter your contact information and (if known) preferred account setup below, and we will be in contact within 1-2 business days.