BidTheatre Demand Side Platform
Engage your target audience across desktop, mobile devices, connected TV and digital-out-of-home screens.
Launch banner, video, audio and native advertising campaigns with the same integrated workflow, performance tracking and insights reporting.
Target your impressions on user geo-location, device types, specific sites, pages, placements or site contexts, first- or third party audience data, IP, organisation names and weather
Mass marketing needs reach. Access the ad spaces of millions of local, national and global websites in open and private marketplaces.
Your site visitor, customer and conversion data is a valuable marketing asset. Import it or use our scripts to transfer it to BidTheatre for improving the precision and impact of your advertising.
Our responsive mobile UI allows for basic campaing management tasks away from the keyboard.
Take a tour
Learn more about how BidTheatre DSP saves time and money while improving advertising precision, effect and insights.
Creatives
We host and serve your ads from our super fast CDN, ensuring fast load times across the world. Bring your own creatives or use our integrated editor to build your own designs.
Our integrated in-banner capabilities lets you serve video content outstream.
Discovery
Our Estimation tool helps plan your campaign.
Enter your constraints such known sites or formats, max CPM and campaign category, and it will output expected impressions, pricing, click through rates, and more.
Audiences
Collect and activate your own site visitors or CRM data, or target third party audiences from our integrated vendors. Choose from demographics, lifestyle, interest, intent and b2b segments. Combine multiple audiences and targeting with our audience editor.
Optimization
We use past impressions to fuel machine learning models that score and predict the value of future bid opportunities. This optimizes media spend towards your campaign KPI.
Insights
Our in-depth reporting gives you instant insight into campaign metrics such as impressions, clicks, viewability, unique user reach, click & conversion rates.
In addition, you will learn campaign response intargeted and system household, lifestyle and interest audiences to help guide further investments.
Our key takeaways reporting condenses the most important learnings such as top performing creatives, sites and audiences.
Context
Showing your ad in the right context drives relevance and helps building your brand.
Our contextual targeting engine continuously classifies and categorizes page content of the web pages selling ad space.
Either target pre-made site lists for each of the IAB taxonomy categories, or dynamically build your own page list based on keyword expressions.
Features
Our platform has been developed in collaboration with ad-ops teams to facilitate efficient and secure workflows.
Privacy & Trust
BidTheatre works actively with compliance to privacy regulation and to verify and ensure quality and brand safety.
BidTheatre is an early member of the IAB Transparency and Consent Framework, a self regulating initiative to standardize signalling of legal basis of personal data processing under GDPR.
We work with The Media Trust to automatically verify and scan ad creatives and landing pages for malware.
We work with Fraudlogix for third party viewability tracking and invalid traffic detection.
Our Privacy Tool for GPDR compliance allows data subjects to manage their personal data
Want to learn more?
— Request a demo
— Request a trial login
— Talk to a sales representative
Frequently asked questions
Yes, the platform analyzes millions of ad impressions to build predictive models.
Yes
Yes, either collect your own data, or target our demographics, lifestyle, interest, intent or b2b audience data.
Yes, we have bundles of pre-defined contexts, and also provide the possibility to build custom contexts based on keywords.
Yes, BidTheatre is TCF 2.2 compliant
