Media Buying Power

One platform to target and understand your digital audiences with banner, native & video campaigns, across all devices.

Complete platform to deliver messages across the marketing funnel

Programmatic advertising is a revolution for marketers. The fragmented landscape of digital media is aggregated and made available for precise impression-level targeting, in one system. Marketer and third party data assets are leveraged to make marketing a dialogue, not a one-way communication.

Branding & Awareness

Create awareness of your brand with millions of users in the right digital contexts

Engagement & Conversion

Retarget your site visitors to drive conversion

Interest & Desire

Build interest through optimised creatives and tailored messages to your target audience

Why BidTheatre?

We make sure that your digital media investments are effective. We are approachable, innovative and solution-oriented.
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One Platform

One system to manage all your online banner and video campaigns.

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No black boxes. Fully transparent. Fully independent.
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Local Presence

We're on site in the Nordics, and know the players. Drop by our office in Stockholm.

Easy to use. Powerful under the hood.

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Mass marketing needs reach. Access the adspaces of millions of digital websites across Europe in open and private marketplaces.
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Multi Channel & Device

Engage your customers with display, video and mobile, across desktop, mobile and tablet devices.
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Data Driven

Your data is your most valueable asset. Put it in our silo and leverage it to fuel your customer dialogue.

Privacy & Anti-Fraud

We take inventory quality, user privacy and brand safety seriously, and work with the best partners to detect malicious tags, block non-human traffic, and filter low quality users.

All You Need

  • Adserving
  • Creative Editor & Hosting
  • Automatic screenshots


We use past impressions to fuel machine learning models that score and predict the value of future bid opportunities. This helps optimize both your media spend and your campaign KPI's. 


Choose between several ways to target your buying to the impressions best suited to your campaign objectives. Targeting options include:

  • Geography
  • Device Type
  • Domain / Page / Ad placement
  • Ad Environment
  • Viewability
  • Frequency
  • Site Category
  • Weather
  • IP


Our in-depth reporting gives you instant insight into your campaign metrics and audiences. Discover campaign response across your audiences, demographics, geography, device types and much more.


Our technology and services are used by marketers across the media industry.

"BidTheatre is a reliable and innovative partner in the creation and delivery of our data driven advertising campaigns"

-- Magnus In de Betou,

Head of Digital, TBS Mediabyrå

eCPM raised from 110 to 220 SEK

"BidTheatre is a great partner that has really made an extra effort to meet our demands. Having a Swedish partner has been a great advantage to us, enabling customised solutions that wouldn’t be possible with one of the international giants."

-- Håkan Hamrin

Business Development, Mittmedia

"BidTheatre has the technology and the knowledge perfectly suited our demands. Our partnership with Bid Theatre gives both us and our clients added value through use of first class technology which easily integrates with our technology. BidTheatre has a high level of service and always meets our demands."

-- Tore V. Hjerde

Senior Media Advisor



System and Data


Self Service

Let our dedicated talent and expertise help you unlock the full potential of data driven marketing with our campaign management support

Planning & Strategy

Together we define the objectives of your marketing efforts, and plan how to achieve them

Optimization & Ad Operations

We manage the continuous work of attending to your campaigns and making sure they deliver on target

Technical Support

Many find the technical aspects of digital marketing daunting. We can make sure that your setup is optimal

Reporting & Analysis

We've got the experience from running thousands of campaigns. Let our team analyze the key findings from your marketing effort

With a self service account, you receive a dedicated seat on the DSP. Self Service is suited for those that want full control over media buying, and isn't afraid to invest the time. Still, there are plenty of support options available:

Help Center

Our wiki that contains guides, how-to's and troubleshooting tips

Email support

Drop us an email question and we'll assist you as soon as possible

Account Manager

With a minimum spend commitment, you have access to a dedicated account manager and phone support


  • Dedicated Account Manager
  • Branded UI and Insights
  • Data Management Platform
  • Screenshots
  • Advertiser Logins
  • Invoice or Credit Card
  • Credit
  • Media Spend-based Fee


  • All-In-One digital marketing platform
  • Banner & Video campaigns
  • Templates for common campaign types
  • Product Feed ads
  • B2B features
  • Invoice or Credit Card
  • Credit
  • Media Spend-based Fee

Enterprise Integrations

  • Dedicated Integration Manager
  • Full platform API
  • Service Level Agreement
  • Customizations
  • Invoice
  • Credit
  • Media Spend-based Fee

Cookie Policy

Updated: 20 April, 2018

This cookie policy applies to any websites operated by BidTheatre AB.

BidTheatre AB

Urvädersgränd 5

116 46 Stockholm, Sweden

Switchboard: +46 (0)8 641 22 66

GDPR or Privacy matters:

Data Protection Officer: Johan Jerräng,


Cookies are files or pieces of information that may be stored in your web browser when you visit a website. Cookies are used to "remember" past behaviour either across page views in a session, or across different sessions in time.

WHAT DO WE USE COOKIES FOR? uses cookies to improve the experience of using BidTheatre's products, for example by remembering your password or your preferences. We also use cookies to compile anonymous aggregated information about users visiting our sites, for the purpose of understanding our users and improving content.

In addition to this, BidTheatre's advertising platform, BidTheatre DSP, uses cookies to facilitate targeting ads with a frequency that is pleasant to receivers, and to facilitate targeted advertising based on records of your previous web browsing habits.


BidTheatre places the following cookies to remember your preferences:

  • consent, to remember your consent to BidTheatre's use of cookies on


BidTheatre DSP sets up to two cookies:

  • __kuid    - holds your unique user id, 7 or 90 days expiry
  • __kus     - holds records of when user id has been synced with partners to BidTheatre, 90 days expiry


If you want to suppress tracking / revoke your consent that BidTheatre processes and collects personal data, the BidTheatre unique user id to keep track of this. If you clear your browser cookies, it might be needed to opt-out again.


BidTheatre uses suppliers that may set third party cookies on BidTheatre's behalf to deliver their services. These vendors are listed below:

  • Google Analytics, on-site analytics,
  • Albacross, B2B analytics,