Media Buying Power
One platform to deliver messages across the marketing funnel
Branding & Awareness
Create awareness of your brand with millions of users in the right digital contextsEngagement & Conversion
Retarget your site visitors to drive conversion
Interest & Desire
Build interest through optimised creatives and tailored messages to your target audience
Why BidTheatre?
One Platform
One system to manage all your online banner and video campaigns.
Unbiased
No black boxes. Fully transparent. Fully independent.Local Presence
We're on site in the Nordics, and know the players. Drop by our office in Stockholm.Easy to use. Powerful under the hood.
Multi Channel & Device
Data Driven
Privacy & Anti-Fraud
All You Need
- Creative hosting
- Adserving
- Automatic screenshots
Optimization
We use past impressions to fuel machine learning models that score and predict the value of future bid opportunities. This helps optimize both your media spend and your campaign KPI's.
Targeting
Choose between several ways to target your buying to the impressions best suited to your campaign objectives. Targeting options include:
- Geography
- Device Type
- Domain / Page / Ad placement
- Ad Environment
- Viewability
- Frequency
- Site Category
- Weather
- IP
Insights
Our in-depth reporting gives you instant insight into your campaign metrics and audiences. Discover campaign response across your audiences, demographics, geography, device types and much more.
Clients










Case: TBS Mediabyrå
(Self Service DSP)
About
TBS Mediabyrå is a Swedish independent media agency offering strategic media consultation, analysis, planning and media purchasing in all digital and analogue channels. The agency handles brands of several industries, from real estate to FMCG.
Challenges
Being an independent agency, TBS does not have access to the trading desk services of competing global agency networks. TBS needed to find a partner with strong local presence and support, that could help evolve and package programmatic solutions tailored to the needs of the agency.
Approach
With BidTheatre DSP, TBS accesses a complete media buying and data management platform for all things programmatic. Our staff works daily with TBS media planners to provide technical support and campaign management.
Result
Programmatic via BidTheatre is playing an increasingly important part in TBS digital toolbox.
- Audience targeted campaigns are launched across a wide range of media, a previously unfeasible task
- Historical figures, trends and learnings are all collected for reference in future campaigns
- Performance and viewability are tracked closely
- Banner and web-tv campaigns are executed across desktop and mobile
Case: Mittmedia Reacher
(Enterprise API)
About
Mittmedia is one of Sweden's biggest publishing houses, owning several daily newspapers, printing and commercial radio stations in mid-Sweden.
Challenges
Mittmedia's challenge was to support both traditionally sold IO's and programmatic sales, the latter being increasingly preferred by digital advertising buyers. Facilitating this through traditional ad servers can be both complex, and non optimal in terms of yield. Another challenge was to leverage its local data assets and facilitating audience targeting.
Approach
Mittmedia decided to fully replace it's traditional adserver setup with a fully programmatic setup, using an SSP to enable all demand (including internal), and BidTheatre's DSP to traffic campaigns from in-house sales. With the media buying engine made available through BidTheatre API's, Mittmedia choose to build its own user interface, tailored to the needs of its sales force.
Result
In June 2016, Mittmedia unveiled "Reacher", it's new progressive and holistic platform for digital media sales. The follow objectives were achieved:
- One system to traffic all campaigns, straightforward sales and traffic flow
- Internal and external demand competing side by side, optimizing yield
- Both banner- and video campaigns enabled
- Possibility to extend campaigns with external non-Mittmedia inventory
"BidTheatre is a reliable and innovative partner in the creation and delivery of our data driven advertising campaigns"
-- Magnus In de Betou,
Head of Digital, TBS Mediabyrå
eCPM raised from 110 to 220 SEK
"BidTheatre is a great partner that has really made an extra effort to meet our demands. Having a Swedish partner has been a great advantage to us, enabling customised solutions that wouldn’t be possible with one of the international giants."
-- Håkan Hamrin
Business Development, Mittmedia
Partners
Media

















System and Data




















Support & Pricing
Let our dedicated talent and expertise help you unlock the full potential of data driven marketing with our campaign management support
Planning & Strategy
Together we define the objectives of your marketing efforts, and plan how to achieve them
Optimization & Ad Operations
We manage the continuous work of attending to your campaigns and making sure they deliver on target
Technical Support
Many find the technical aspects of digital marketing daunting. We can make sure that your setup is optimal
Reporting & Analysis
We've got the experience from running thousands of campaigns. Let our team analyze the key findings from your marketing effort
With a self service account, you receive a dedicated seat on the DSP. Self Service is suited for those that want full control over media buying, and isn't afraid to invest the time. Still, there are plenty of support options available:
Help Center
Our wiki that contains guides, how-to's and troubleshooting tips
Email support
Drop us an email question and we'll assist you as soon as possible
Account Manager
With a minimum spend commitment, you have access to a dedicated account manager and phone support
Agencies
- Dedicated Account Manager
- Branded UI and Insights
- Data Management Platform
- Screenshots
- Advertiser Logins
- Invoice or Credit Card
- Credit
- Media Spend-based Fee
Brands
- All-In-One digital marketing platform
- Banner & Video campaigns
- Templates for common campaign types
- Product Feed ads
- B2B features
- Invoice or Credit Card
- Credit
- Media Spend-based Fee
Enterprise Integrations
- Dedicated Integration Manager
- Full platform API
- Service Level Agreement
- Customizations
- Invoice
- Credit
- Media Spend-based Fee
Cookie Policy
Updated: 20 April, 2018
This cookie policy applies to any websites operated by BidTheatre AB.
BidTheatre AB
Urvädersgränd 5
116 46 Stockholm, Sweden
Switchboard: +46 (0)8 641 22 66
GDPR or Privacy matters: privacy@bidtheatre.com
Data Protection Officer: Johan Jerräng, dpo@bidtheatre.com
WHAT ARE COOKIES?
Cookies are files or pieces of information that may be stored in your web browser when you visit a website. Cookies are used to "remember" past behaviour either across page views in a session, or across different sessions in time.
WHAT DO WE USE COOKIES FOR?
bidtheatre.com uses cookies to improve the experience of using BidTheatre's products, for example by remembering your password or your preferences. We also use cookies to compile anonymous aggregated information about users visiting our sites, for the purpose of understanding our users and improving content.
In addition to this, BidTheatre's advertising platform, BidTheatre DSP, uses cookies to facilitate targeting ads with a frequency that is pleasant to receivers, and to facilitate targeted advertising based on records of your previous web browsing habits.
WHAT COOKIES ARE PLACED UPON VISITING BIDTHEATRE.COM?
BidTheatre places the following cookies to remember your preferences:
- consent, to remember your consent to BidTheatre's use of cookies on bidtheatre.com
WHAT COOKIES ARE PLACED BY BIDTHEATRE DSP?
BidTheatre DSP sets up to two cookies:
- __kuid - holds your unique user id, 7 or 90 days expiry
- __kus - holds records of when user id has been synced with partners to BidTheatre, 90 days expiry
WE USE A COOKIE TO KEEP TRACK OF YOUR PREFERENCES FOR RECEIVING NON-PERSONALISED AND PERSONALISED ADS
If you want to suppress tracking / revoke your consent that BidTheatre processes and collects personal data, the BidTheatre unique user id to keep track of this. If you clear your browser cookies, it might be needed to opt-out again.
DO WE USE THIRD PARTY COOKIES?
BidTheatre uses suppliers that may set third party cookies on BidTheatre's behalf to deliver their services. These vendors are listed below:
- Google Analytics, on-site analytics, https://www.google.com/analytics
- Albacross, B2B analytics, https://albacross.com
Our team

- Oliver Andersson
- Ad Operations
- oliver.andersson@bidtheatre.com

- Andreas Green
- Software Engineer
- +46 70 277 85 15
- andreas.green@bidtheatre.com

- Jonas Halvarsson
- Key Account Manager
- +46 73 343 73 69
- jonas.halvarsson@bidtheatre.com

- Johan Jerräng
- Cloud Engineer
- +46 73 444 43 83
- johan.jerrang@bidtheatre.com

- Marcus Johansson
- CEO
- +46 70 830 81 63
- marcus.johansson@bidtheatre.com

- Daniel Wallin
- Account Executive
- +46 70 656 84 44
- daniel.wallin@bidtheatre.com

- Mattias Karlsson
- CRO
- +46 70 665 90 23
- mattias.karlsson@bidtheatre.com
Contact
- Urvädersgränd 5, 116 46 Stockholm
- info@bidtheatre.com
- +46 (0)8 641 22 66
Career
Account Executive
As an account executive you will be responsible for client prospecting and selling BidTheatre’s products and services. The work will entail phone calls and physical meetings, where you are expected to present solutions fit to client needs. Experience with and interest for digital marketing is key, as is an in-depth understanding of BidTheatre’s software and services. Read more
Front End Developer
In the role you will be BidTheatre’s main specialist in the development of our web administration application ”BidTheatre Studio” and related user interfaces. The application is used both internally and by clients to aid the setup and delivery of digital advertising campaigns on BidTheatre’s infrastructure. Read more
Client interest form
Please enter your contact information and (if known) preferred account setup below, and we will be in contact within 1-2 business days.