Programmatic Connected TV
BidTheatre DSP supports programmatic ad buying in Connected TV devices
Advantages with programmatic Connected TV
Unlike traditional televisions that rely on broadcasting signals from antennas or cable/satellite providers, connected TVs leverage internet connectivity to stream video, access apps, and interact with various online platforms.
Efficiency
Use one system to access a growing aggregated supply of TV audiences, save time and reduce logistics in communication with media.
targeting
Activate first- and third party data to target audiences based on location, demographics, interests or intent.
Start, pause or stop campaigns instantly, or reallocate budgets between different media.
Effective
With programmatic buying, the value of each impression is weighted and budgets optimized towards campaign KPIs.
Nordic CTV Publishers
TV4 Play is a popular streaming service in Sweden that offers a wide range of TV programs and series from the TV4 channels.
Pluto TV is a free streaming service that offers a wide range of TV channels and content online with an international reach.
Cmore is a leading entertainment platform in Sweden that offers a diverse range of content for streaming enthusiasts.
Discovery Plus is a comprehensive streaming service that gives viewers access to a variety of popular TV shows, documentaries and exclusive content from Discovery Networks.
Rakuten TV is a streaming service that offers a wide range of movies and TV series to viewers around the world. With Rakuten TV, users can rent, buy or stream content directly to their devices.
CTV Targeting
BidTheatre DSP offers several options to target your CTV buying. Common ones include:
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